Angelica
De La Rosa
Angelica
De La Rosa
Angelica
De La Rosa
Product Designer @ Flashpoint, Hyatt, Gogo, and Grainger
Product Designer @ Flashpoint, Hyatt, Gogo, and Grainger
Product Designer @ Flashpoint, Hyatt, Gogo, and Grainger



Testimonials
She’s especially good at taking ambiguous needs or pain points, defining the real problem, and then shaping it into an intuitive experience that boosts user engagement and strengthens customer retention.

Matthew Howell
I was impressed by the rare combination of raw creative skill and the ability to communicate clearly in any setting. She developed a deep understanding of cybersecurity customers and their needs quickly.

Zachary O'Dell
She is a mentor and a leader. She chimes in and guides when other designers are unsure of a path forward. She is very team-focused and builds trusted relationships with PM, Eng, CS, and other teams across the company.

Stacey Fatica
Angelica's ability to work with folks of different backgrounds, personalities. and skillsets is at a level I've seldom seen in really talented creators.

Chris Graver
Angelica effortlessly created an inclusive and collaborative work environment, where everyone felt valued and driven to achieve their best.

Maya Cheng
She demonstrates incredible initiative and creates order out of chaos. She's intellectually curious and isn't satisfied with just doing her job. She works to get it done right.

Brian Maggi
She demonstrates incredible initiative and creates order out of chaos. She's intellectually curious and isn't satisfied with just doing her job. She works to get it done right.

Brian Maggi
Angelica effortlessly created an inclusive and collaborative work environment, where everyone felt valued and driven to achieve their best.

Maya Cheng
Angelica's ability to work with folks of different backgrounds, personalities. and skillsets is at a level I've seldom seen in really talented creators.

Chris Graver
She is a mentor and a leader. She chimes in and guides when other designers are unsure of a path forward. She is very team-focused and builds trusted relationships with PM, Eng, CS, and other teams across the company.

Stacey Fatica
I was impressed by the rare combination of raw creative skill and the ability to communicate clearly in any setting. She developed a deep understanding of cybersecurity customers and their needs quickly.

Zachary O'Dell
She’s especially good at taking ambiguous needs or pain points, defining the real problem, and then shaping it into an intuitive experience that boosts user engagement and strengthens customer retention.

Matthew Howell
She’s especially good at taking ambiguous needs or pain points, defining the real problem, and then shaping it into an intuitive experience that boosts user engagement and strengthens customer retention.

Matthew Howell
I was impressed by the rare combination of raw creative skill and the ability to communicate clearly in any setting. She developed a deep understanding of cybersecurity customers and their needs quickly.

Zachary O'Dell
She is a mentor and a leader. She chimes in and guides when other designers are unsure of a path forward. She is very team-focused and builds trusted relationships with PM, Eng, CS, and other teams across the company.

Stacey Fatica
Angelica's ability to work with folks of different backgrounds, personalities. and skillsets is at a level I've seldom seen in really talented creators.

Chris Graver
Angelica effortlessly created an inclusive and collaborative work environment, where everyone felt valued and driven to achieve their best.

Maya Cheng
She demonstrates incredible initiative and creates order out of chaos. She's intellectually curious and isn't satisfied with just doing her job. She works to get it done right.

Brian Maggi
She’s especially good at taking ambiguous needs or pain points, defining the real problem, and then shaping it into an intuitive experience that boosts user engagement and strengthens customer retention.

Matthew Howell
I was impressed by the rare combination of raw creative skill and the ability to communicate clearly in any setting. She developed a deep understanding of cybersecurity customers and their needs quickly.

Zachary O'Dell
She is a mentor and a leader. She chimes in and guides when other designers are unsure of a path forward. She is very team-focused and builds trusted relationships with PM, Eng, CS, and other teams across the company.

Stacey Fatica
Angelica's ability to work with folks of different backgrounds, personalities. and skillsets is at a level I've seldom seen in really talented creators.

Chris Graver
Angelica effortlessly created an inclusive and collaborative work environment, where everyone felt valued and driven to achieve their best.

Maya Cheng
She demonstrates incredible initiative and creates order out of chaos. She's intellectually curious and isn't satisfied with just doing her job. She works to get it done right.

Brian Maggi
She’s especially good at taking ambiguous needs or pain points, defining the real problem, and then shaping it into an intuitive experience that boosts user engagement and strengthens customer retention.

Matthew Howell
I was impressed by the rare combination of raw creative skill and the ability to communicate clearly in any setting. She developed a deep understanding of cybersecurity customers and their needs quickly.

Zachary O'Dell
She is a mentor and a leader. She chimes in and guides when other designers are unsure of a path forward. She is very team-focused and builds trusted relationships with PM, Eng, CS, and other teams across the company.

Stacey Fatica
Angelica's ability to work with folks of different backgrounds, personalities. and skillsets is at a level I've seldom seen in really talented creators.

Chris Graver
Angelica effortlessly created an inclusive and collaborative work environment, where everyone felt valued and driven to achieve their best.

Maya Cheng
She demonstrates incredible initiative and creates order out of chaos. She's intellectually curious and isn't satisfied with just doing her job. She works to get it done right.

Brian Maggi
She’s especially good at taking ambiguous needs or pain points, defining the real problem, and then shaping it into an intuitive experience that boosts user engagement and strengthens customer retention.

Matthew Howell
I was impressed by the rare combination of raw creative skill and the ability to communicate clearly in any setting. She developed a deep understanding of cybersecurity customers and their needs quickly.

Zachary O'Dell
She is a mentor and a leader. She chimes in and guides when other designers are unsure of a path forward. She is very team-focused and builds trusted relationships with PM, Eng, CS, and other teams across the company.

Stacey Fatica
Angelica's ability to work with folks of different backgrounds, personalities. and skillsets is at a level I've seldom seen in really talented creators.

Chris Graver
Angelica effortlessly created an inclusive and collaborative work environment, where everyone felt valued and driven to achieve their best.

Maya Cheng
She demonstrates incredible initiative and creates order out of chaos. She's intellectually curious and isn't satisfied with just doing her job. She works to get it done right.

Brian Maggi
She’s especially good at taking ambiguous needs or pain points, defining the real problem, and then shaping it into an intuitive experience that boosts user engagement and strengthens customer retention.

Matthew Howell
I was impressed by the rare combination of raw creative skill and the ability to communicate clearly in any setting. She developed a deep understanding of cybersecurity customers and their needs quickly.

Zachary O'Dell
She is a mentor and a leader. She chimes in and guides when other designers are unsure of a path forward. She is very team-focused and builds trusted relationships with PM, Eng, CS, and other teams across the company.

Stacey Fatica
Angelica's ability to work with folks of different backgrounds, personalities. and skillsets is at a level I've seldom seen in really talented creators.

Chris Graver
Angelica effortlessly created an inclusive and collaborative work environment, where everyone felt valued and driven to achieve their best.

Maya Cheng
She demonstrates incredible initiative and creates order out of chaos. She's intellectually curious and isn't satisfied with just doing her job. She works to get it done right.

Brian Maggi
She demonstrates incredible initiative and creates order out of chaos. She's intellectually curious and isn't satisfied with just doing her job. She works to get it done right.

Brian Maggi
Angelica effortlessly created an inclusive and collaborative work environment, where everyone felt valued and driven to achieve their best.

Maya Cheng
Angelica's ability to work with folks of different backgrounds, personalities. and skillsets is at a level I've seldom seen in really talented creators.

Chris Graver
She is a mentor and a leader. She chimes in and guides when other designers are unsure of a path forward. She is very team-focused and builds trusted relationships with PM, Eng, CS, and other teams across the company.

Stacey Fatica
I was impressed by the rare combination of raw creative skill and the ability to communicate clearly in any setting. She developed a deep understanding of cybersecurity customers and their needs quickly.

Zachary O'Dell
She’s especially good at taking ambiguous needs or pain points, defining the real problem, and then shaping it into an intuitive experience that boosts user engagement and strengthens customer retention.

Matthew Howell
Projects

Bridging the Trust Gap in Threat Intelligence
Designing end-to-end features, initiating early product concepts, and driving product growth for cybersecurity analyst tools.

Usage WoW
110%
Efficiency Gain
30%

Bridging the Trust Gap in Threat Intelligence
Designing end-to-end features, initiating early product concepts, and driving product growth for cybersecurity analyst tools.
Usage WoW
110%
Efficiency Gain
30%

Bridging the Trust Gap in Threat Intelligence
Designing end-to-end features, initiating early product concepts, and driving product growth for cybersecurity analyst tools.

Usage WoW
110%
Efficiency Gain
30%

Driving Successful Digital Check-Ins
Delivered a 12% increase in upsell conversion and $7M in incremental revenue by optimizing guest check-in across all device types.

Incremental Revenue
$7M
Risk Reduction
31%

Driving Successful Digital Check-Ins
Delivered a 12% increase in upsell conversion and $7M in incremental revenue by optimizing guest check-in across all device types.
Incremental Revenue
$7M
Risk Reduction
31%

Driving Successful Digital Check-Ins
Delivered a 12% increase in upsell conversion and $7M in incremental revenue by optimizing guest check-in across all device types.

Incremental Revenue
$7M
Risk Reduction
31%
Experience
Experience
Principal Product Designer
Principal Product Designer
Principal Product Designer
Flashpoint, Threat Intelligence
Flashpoint, Threat Intelligence
Flashpoint, Threat Intelligence
2023-2025
2023-2025
Lead Product Designer
Lead Product Designer
Lead Product Designer
Hyatt Hotels Corp
Hyatt Hotels Corp
2019-2023
2019-2023
Senior User Experience Designer
Senior User Experience Designer
Senior User Experience Designer
Gogo, Inflight Wi-Fi
Gogo, Inflight Wi-Fi
2015-2019
2015-2019
User Experience Architect
User Experience Architect
User Experience Architect
Grainger, MRO
Grainger, MRO
2012-2015
2012-2015